Alcohol Advertising: A Legal Primer

Prepared by Professors B Hovius and RM Solomon of The Faculty of Law, University of Western Ontario. Commissioned by Association to Reduce Alcohol Promotion of Ontario, Second Edition, Sept. 2001

This study provides a comprehensive summary of the existing Federal and Provincial law governing alcohol advertising in Ontario including Constitutional Authority Over Alcohol Advertising: The Canadian Charter of Rights and Freedoms; and Federal and Provincial Alcohol Advertising Law.

The Primer will be useful to people working in health promotion, community development and alcohol policy and/or with an interest in the advertisement and promotion of alcohol. Now more than ever, it is important to understand alcohol advertising and the complex Federal and Provincial regimes that regulate it explain authors Professors B. Hovius and R.M. Solomon:

Research on the relationship between advertising and changes in people's attitudes and behaviour remains controversial. Nevertheless, the money alcohol manufacturers spend on advertising and the governments' extensive regulations attest to a common belief that advertising is influential.

Alcohol Advertising: A Legal Primer (PDF File)