While we have and continue to accumulate publications and references from a broad range of sources, we also welcome any suggested additions to the list. Please contact us with information about resources you think appropriate.
The Social Marketing Network, Health Canada
From THCU:
Ontario Health Promotion E-Bulletin Archives - particularly recommended are the following issues:
Implement a Social Marketing Effort, Community Toolbox, University of Kansas, USA
Social Marketing.com, Weinreich Communications, USA
Social Change Online - website includes the following guidelines:
Making Health Communication Programs Work: A Planner's Guide [PDF], National Cancer Institute, USA
Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing
Tools of Change: Proven Methods for Promoting Health and Environmental Citizenship
Social Marketing Institute, USA
Social Marketing Blog - run by R. Craig LeFebvre, Ph.D., a leading expert in social marketing and social change. A good place to keep up with recent developments in social marketing, including postings on social networks.
Social Marketing Institute Listserv, USA
To subscribe, send email to listproc [at] listproc.georgetown.edu and type subscribe soc-mktg in the message body (e.g. subscribe soc-mktg Mary Smith)
Social Marketing in Public Health Annual Conference, University of South Florida, USA
Health Comm, Health Communication Division of the National Communication Association, USA
Center for Communication Program, Johns Hopkins University, USA
Links to Resources, University of Iowa Communication Studies, USA
Social Marketing, Center for Advanced Studies in Nutrition and Social Marketing, USA
Word of Mouth Marketing Association - The trade association of those in the "word of mouth" marketing industry. Be sure to check out the "Womnibus," their research blog, as well as their compendium of other related blogs net-wide. They also offer some excellent e-newsletters on latest developments in word of mouth marketing.
The Social Norms Approach [PDF], Alan D. Berkowitz, August 2004
Community-Based Social Marketing