Take Action to Reduce Irresponsible Alcohol Promotion

The key to registering a complaint against irresponsible alcohol promotion is to do it effectively. Some organizations have specific forms or processes one must follow. All appreciate a well-crafted, well-argued letter. The following information provides three simple steps to help you let advertising agencies, the alcohol industry, and the media know your concerns regarding alcohol advertising, sponsorship, and policies.

Just follow these three simple action steps:

ACTION 1: Know the Issue
Before writing your complaint letter, it is important to know the major issues surrounding alcohol promotion in Ontario. This section will also provide sample letters and letter writing tips.

ACTION 2: Write Your Letter
Write a personalized letter about an alcohol advertisement, alcohol sponsored event, or an alcohol promotion policy that you are concerned about.

Note: Your personal information will be only used for this one submission and will not be used for any other purpose. For more information, refer to our privacy policy.

ACTION 3: Get Your Voice Heard
Once you have completed and submitted your letter, tell us and your colleagues about your efforts through various activities at ARAPO.

 

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Voicing concerns about alcohol promotion does work. Some recent success stories include:

Greater Kingston Area Safe & Sober Alliance gets Molson to pull Billboard.

Marin Institute Watchdogs stops Coors Light promotion in "Scary Movie 4"