Social Marketing & Alcohol Policy

Getting Your Alcohol-Related PSAs on Air

Ideally, your alcohol-related public service announcements (PSAs) should be part of a well-planned comprehensive social marketing campaign. Below are some useful links to help you craft and get your PSAs on air, as well as track and assess the results. Links to sample alcohol-related social marketing campaigns are also included.

Background Information

Crafting Your PSA

Refining Your Message

Social Marketing Weblinks and Resources

Sample Alcohol Campaigns

Sample Campaigns Sponsored by the Alcohol Industry