Refining Your Message

The following resources will help you find the demographic, psychographic, etc. information you need to refine your message.

Awareness of the Effects of Alcohol Use During Pregnancy and Fetal Alcohol Syndrome- Results of a National Survey [PDF], Health Canada

Profile of the Hard Core Drinking Driver [PDF], Traffic Injury Research Foundation

Canadian Market Research Resources

Making A Difference - The Impact of the Health Promotion Directorate's Social Marketing Campaigns: (1987-1991) [PDF], Health Canada

Preventing Substance Use Problems Among Young People - A Compendium of Best Practices [PDF], Health Canada

Preventing Substance Use Disorders in Youth and Children [PDF], Simon Fraser University, Faculty of Health Sciences, Children’s Health Policy Centre, March 2007

Substance Use Disorders in Pregnancy and Postpartum, Dr. Kang, Addiction Psychiatrist with the Reproductive Mental Health Program, BC Women’s Hospital and Health Centre

Giver and Take: Fact Sheets, Facts about Alcohol, Other Drugs, Pregnancy [PDF], Canadian Centre on Substance Abuse