Sample Campaigns Sponsored by the Alcohol Industry

Canada

Impaired Driving

"Plan Ahead. Don't Drink and Drive" (incl. Taxi Guy), Molson Breweries

"Quiz Show", Association of Canadian Distillers and Canada Safety Council

Passport to R.I.D.E., Association of Canadian Distillers

"To A Breathalyzer They're All The Same", Association of Canadian Distillers

"Do you want to be a Winner??", Canada Safety Council and Association of Canadian Distillers

Drinking & Boating

Manitoba Water Safety and Drowning Prevention Strategy [Word], Health Sciences Centre, 2005

Labatt WaterWise — Labatt Breweries, WaterWise trained teams visit Ontario's lakes, waterways and waterfront facilities, communicating to boaters and cottage-goers safe boating tips and instruction. Multiple private sector and government supporters sponsor the campaign. For more information, please contact: The Labatt WaterWise Team at (705) 835-3763.

Drinking & Snowmobiling

Labatt Safe Trails — Labatt Breweries supports safe snowmobiling across Canada through its Safe Trails programs. In Ontario, the program sponsors the Ontario Federation of Snowmobile Clubs' Sled Smart Education Team. Look for the OFSC's Sled Smart Team at a snowmobile event near you. For more information, please contact: Ontario Federation of Snowmobile Clubs at (705) 739-7669.

Responsible Drinking

"Stand Up, Speak Out, Be Heard" [PDF], Brewers Association of Canada

“Please Drink Responsibly”, Brewers Association of Canada

USA

Impaired Driving

SoberRide, Washington Regional Alcohol Program

Blood Alcohol Educator, The Century Council

Hardcore Drunk Driving Judicial Education Project, The Century Council

Hardcore Drunk Driver Project, The Century Council

Underage Drinking

The Century Council resources:
* "Cops in Shops"
* "We Don’t Serve Teens"
* "Parents: You're Not Done Yet"
* "Not In Our Houses"
* "Ask, Listen, Learn"
* "Make the Right Choice, Say No To Underage Drinking"
* "Are You Doing Your Part?"