Sample Alcohol Campaigns
Canada
Alcohol Advertising
ARAPO ADS UP! [PDF], newsletter, Association to Reduce Alcohol Promotion in Ontario, February 2003,
Alcohol & Youth
Binge Drinking Media Campaign
Alcohol & Minors, LCBO
Safe Prom Celebrations, LCBO
Extreme Attitudes Against Drinking and Driving, CBC
Alcohol & Pregnancy
Fetal Alcohol Syndrome Public Awareness and Education Campaign, Health Canada
FAS Knot, FASWorld Canada
International FAS Day, FASWorld Canada
"Can I raise a glass to my baby's health?", Éduc'alcool, Quebec
What Have We Learned: Key Canadian FASD Awareness Campaigns, Public Health Agency of Canada, 2006
Alcohol Liability
Responsible Home Hosting, City of Lambton, Community Health Services Department in Collaboration with Ontario Community Council on Impaired Driving
Impaired Driving
Arrive Alive - Drive Sober, OCCID
Project Red Ribbon-Tie One On For Safety, MADD Canada
Operation LOOKOUT, Canadians For Safe and Sober Driving/ADD
Signs of Summer, MADD Canada
Other MADD Canada Public Service Announcements (including: Choices; Dancing at His Wedding; It's Not Worth It; I'd Give Anything; Losing A Child; Silhouette; Christmas; Emily; etc.)
Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns, Media Awareness Network
Think Before You Drive Campaign, City of Hamilton
Shut Out Impaired Driving, Ontario Community Council on Impaired Driving (OCCID)
Drinking & Boating
Labatt Waterwise [PDF]
Low-Risk Drinking
Low Risk Drinking Guidelines Campaign, alPHa, CAMH, OPHA
“The Hot Sun We Love” (Print Ads), Éduc'alcool, Québec
Action Service (written pamphlet), Éduc'alcool, Québec
“Les effets de la consommation modérée et régulière d’alcool” (brochure), Éduc'alcool, Québec
Other
Drug Awareness Week Campaign, Ontario Drug Awareness Partnership
“There is help. There is hope” Centre for Addiction and Mental Health
National Drug and Addictions Awareness Week Canadian Centre on Substance Abuse
USA
Alcohol & Youth/Young Adults
Campus Social Norms Campaigns, Higher Education Center, USA
Stop Under-age Drinking, Portal of Federal Resources
Alcohol and Pregnancy
“Play it safe. Alcohol and pregnancy don't mix.”, US National Institute on Alcohol Abuse and Alcoholism and the National Organization on Fetal Alcohol Syndrome, 2002
Impaired Driving
“You Drink & Drive. You Lose.” Impaired Driving Campaign, US National Highway Traffic Safety Administration
“Not everyone who gets hit by a drunk driver dies”, Texas Dept. of Transportation
Other
“Turning Heads” [PDF], Community Anti-Drug Coalitions of America
International
Alcohol & Youth
“Drinking. Where are your choices taking you?” National Alcohol Campaign, Australia:
* Targeted at 15 to 17 year olds
* Aimed at parents, stakeholders, students and service providers
* Library Record
* Developmental Research
Should you Supply Campaign [PDF], Alcohol Advisory Council of New Zealand
Low-Risk Drinking
“Alcohol. Go Easy”, National Adult Alcohol Risk Awareness Campaign, Australia
Other
Drug Action Week, Alcohol and Other Drugs Council of Australia