Background Information

Before developing an Alcohol PSA be sure you know the rules that broadcasters follow when considering whether to air a PSA or not.

CBC PSA Guidelines (TV and Radio)

Television Bureau of Canada PSA Guidelines

Advertising Standards Canada Clearance Services

Getting a TV Commercial to Air, Institute of Communications and Advertising [PDF file]

Why Bad Ads Happen to Good Causes- And How to Ensure they Don't Happen to Yours, Andy Goodman - Free download

Media Facts, A Guide to Competitive Media [PDF], Radio Advertising Bureau, USA, 2002

Alcohol Advertising Action Pack, ARAPO and APN

Public Service Announcements, Television Policy [PDF], Canwest Mediaworks

Concerned Children’s Advertisers Annual Report 2005 [PDF]

National Report on Broadcaster’s Community Service [PDF], National Association of Broadcasters (USA)