"Under the Influence? The Impact of Alcohol Advertising on Youth"

What does the research tell us about the influence of alcohol advertising on youth? Does alcohol advertising actually influence young people's choices and attitudes about drinking?

These are some of the common questions surrounding the issue of alcohol advertising. The report, "Under the Influence? The Impact of Alcohol Advertising on Youth" was prepared to provide public health professionals,the media and the public with current and reputable research on the link between alcohol advertising and its influence on society's attitudes and choices -- with a special focus on youth and the Canadian situation.

Portions of this research document can be downloaded separately [Note: they are all in PDF format and require Acrobat Reader to view]:

Full Report [PDF]

Research Highlights/Fact Sheet [PDF]

Exhibit 1: CRTC Code for Broadcast Advertising of Alcoholic Beverages [PDF]

Exhibit 2: Broadcast Advertising for Alcoholic Beverages: Summary of Provincial Guidelines [PDF]

Exhibit 3: Advertising Restrictions for European Countries [PDF]

Annotated Bibliography [PDF]

For additional information, please contact ARAPO.