How To..
Campaign Tool Kit
This tool kit contains information and ideas for launching local campaigns and new initiatives in support of the Low-Risk Drinking Guidelines (LRDGs). It is based on a comprehensive resource distributed in April 2001 to Public Health Units, FOCUS Community Projects, CAMH Regional Offices and others responsible for dissemination of the LRDGs.
For additional information, please contact any one of the LRDG Campaign Partners.
Contents
Table of Contents [PDF]
Letter from the Campaign Partners [PDF]
Ideas for Promoting the Low-Risk Drinking Guidelines [PDF]
How to Work with the Media to Promote the LRDGs in Your Community [PDF]
Frequently Asked Questions [PDF]
Background Research
Low-Risk Drinking Guidelines: The Scientific Evidence [PDF]
Do Ontarians Drink in Moderation? A Baseline Assessment Against Canadian Low Risk Drinking Guidelines [PDF]
Review of Canadian Low-Risk Drinking Guidelines and Their Effectiveness [PDF]
Public Education Resources
New "Plain Language" Low-Risk Drinking Guidelines brochure [PDF]
Original Low-Risk Drinking Guidelines brochure in English [PDF] and French [PDF].
"Evaluate Your Drinking" brochure in English and French. [PDF]
CAMH "Drug & Alcohol Information Line" brochure in English and French [PDF]
"Having a Party?" brochure in English and French [PDF]
LCBO's "The Mocktail Guide" in English and French.
CAMH Public Information and Education Resources Order Form [PDF]
LRDG Radio PSA Package
Cover Letter Sent to PSA Directors of Ontario Radio Stations [PDF]
PSA Scripts in English [PDF] and French [PDF]
PSA Tracking Form [PDF]
LRDG Kit Evaluation Form [PDF]