Gallery of Alcohol Sponsorships
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Event/Group: NHL Hockey
Sponsor: Labatt Blue
Description: Labatt Blue is a sponsor of the Canadian National Hockey League (NHL). Hockey is a very popular pastime among youth in Ontario. The Ontario Minor Hockey Association (OMHA) has over 160,000 participants, and this doesn’t include other hockey leagues or youth who don't belong to a league and just like to play pick-up hockey.
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Event/Group: Toronto Grand Prix
Sponsor: Molson Canadian
Description: Molson Canadian sponsors the Toronto Grand Prix, (previously called the Molson Indy). It is an annual street car race in Toronto, Ontario. Even though this event is primarily intended for adults, many young people, particularly young males, are into fast cars.
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Event/Group: MuchMusic
Sponsor: Molson Canadian
Description: Many youth in Ontario who listen to music watch MuchMusic video shows. They also go to MuchMusic concerts, and enter in MuchMusic contests. MuchMusic is also sponsored by Molson Canadian.
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