Name: Better Than Beer

Product Company: Bacardi

Description: This advertisement campaign sponsored by Bacardi includes posters, billboards, and a website and has been seen in Toronto and the surrounding area in Summer 2006. This campaign is concerning because of its use of animals and humour (particularly distasteful sexual "humour"). This ad breaks the provincial advertising guidelines through its appeal to youth.

Tagline: betterthanbeer.com

Name: Both Sisters Kind of Smooth

Product Company: Coor's Light

Description: This billboard was seen in Ontario in 2005. The AGCO Liquor Advertising Guidelines states that an advertisement cannot imply that the consumption of alcohol is required or helps to obtain sexual prowess, opportunity, or appeal. The slogan, "We're Talking Dating Both Sisters Kind of Smooth" suggests otherwise.

Tagline: We're Talking Dating Both Sisters Kinda Smooth.

Name: Strip Poker

Product Company: Molson Canadian

Description: This advertisement was seen at a number of locations throughout Ontario during the summer of 2005. This advertisement breaks the liquor advertising guidelines because the ad appeals to youth. Many youth are particularly interested in gambling, and as a result it is concerning how this ad might appeal to youth and promote gambling. Additionally, this advertisement portrays women losing in a game of 'strip poker' - this suggests that alcohol is associated with enhanced sexual attractiveness - another AGCO liquor advertising guideline broken.

Tagline: It Starts Here.

Name: Are We Having 'Bud Light' Yet?

Product Company: Bud Light

Description: This advertisement was seen in a magazine available for purchase in Ontario (date unknown). This ad did not have to adhere to the Ontario advertising guidelines, as it was not produced in Ontario. However, this ad is concerning as it suggests to youth that alcohol is required to have a good time.

Tagline: Are we having Bud Light yet? With Just 110 calories, Bud Light is the choice for light, refreshing, thirst quenching fun.

Name: Drinks on me!

Product Company: DJ Trotters

Description: This ad appeared in Toronto's NOW Magazine August 12-18, 2004 issue. It is a sexually explicit alcohol advertisement promoting DJ Trotters' "Sex on the Beach" drink. It associates alcohol with boating, which when combined is dangerous and illegal. This ad breaks the liquor advertising guideline that limits alcohol promotion from showing alcohol-use in motorized vehicles. It was later criticized in the September 30 – October 6 Letters to the Editor section.

Tagline: Drinks on me! Available in two exotic flavours …

Name: Keep the Light On

Product Company: Molson Canadian Light

Description: This billboard was seen across Ontario in 2003. Concerned professionals from Kingston, Ontario wrote complaint letters about this ad because it sends a dangerous message to the public. It also breaks the liquor advertising guideline that suggests alcohol advertising must not promote alcohol consumption. In response the compliant, the CEO of Molson's, Dan O’Neill, wrote a letter to the London Whig–Standard stating his intention to remove the ad because he also agreed it was unacceptable.

Tagline: There's plenty of time to sleep when you're dead. Keep the light on.