"Under the Influence?""
Educator's Kit on Alcohol Advertising for Grades 7 - 10

Alcohol advertising usually presents a fun and problem-free image of drinking. This can influence our attitudes and choices about alcohol, especially among children and youth. Since the media plays such a large and powerful role in our society, the Association to Reduce Alcohol Promotion in Ontario (ARAPO) has created the Under the Influence? Educator’s Kit that will assist you to discuss the issues of alcohol advertising and media literacy for grades 7 - 10 in an educational and interactive way.

The Kit:

  • provides a basic and straightforward alcohol advertising
    presentation
  • provides fun activities and exercises
  • provides a video list which focuses on media literacy and
    alcohol advertising
  • provides a directory of contacts who have contributed to
    the field of media literacy and alcohol-related issues
  • is congruent with the current Ministry of Education and
    Training, Health & Physical Education Curriculum 1998
  • is user friendly and requires short preparation time

Download the Educator's Kit PDF and Overheads PDF online or order a copy using our PDF order form. (Note: quantities available are limited).

For additional information, please contact us through the ARAPO Home page.