Home > Information Packs > Alcohol Advertising

Daily, Canadians are bombarded with advertising's powerful images, and alcohol advertising is no exception. This information pack brings together key issues identified by public health organizations, policy and decision-makers, researchers, and community groups.

Background Information
General and Historical Information, Fact Sheets

  • What is Alcohol Advertising?
  • Is Alcohol Advertising Influential?

    • Laws/Policies
    Bills, Codes, Court Cases & Sample Policies

  • Regulatory Framework

    • Statistics
    Canada; USA; International

    Publications

  • Research Papers/Reports
  • Policy/Position Papers
  • Journals
  • Bibliographies
  • OHPE Bulletin #129.1 Alcohol Advertising and Youth (Oct. 29, 1999)

    • Further Readings and Resources

  • News Articles
  • Sample Alcohol Promotion Ad Galleries
    a sample of web pages that illustrate the industries' questionable advertising techniques
  • Concerned Children's Advertisers
  • Online searchable databases
  • ARAPO's Take Action Against Alcohol Promotion a 3-step action plan to get your voice heard
  • APN's Tools For Action resource page lists appropriate contacts, steps on how to voice your concerns, and social marketing elements.
  • ARAPO's Booze Buzz Peer Education Project (2006) A resource manual for recruiting young volunteers.
  • ARAPO's "Under the Influence?" an Educator's Toolkit to teach alcohol advertising literacy to Grades 7-10.
  • ARAPO's Presentation Materials and Workshops