"Under the Influence?" (2006)
Educator's Toolkit on Alcohol Advertising for Grades 7 - 10

Alcohol advertising usually presents a fun and problem-free image of drinking. This can influence our attitudes and choices about alcohol, especially among children and youth. Since the media plays such a large and powerful role in our society, the Association to Reduce Alcohol Promotion in Ontario (ARAPO) has created the Under the Influence? Educator’s Toolkit that will assist you to discuss the issues of alcohol advertising and media literacy for grades 7 - 10 in an interactive way.

"Under The Influence Briefing Note" [PDF, 20kb]:


The Educator's Kit [PDF, 344kb]:

• provides a basic and straightforward alcohol advertising
  presentation
• provides fun activities and exercises
• provides a video list which focuses on media literacy and
  alcohol advertising
• provides a directory of contacts who have contributed to
  the field of media literacy and alcohol-related issues
• is congruent with the current Ministry of Education and
  Training, Health & Physical Education Curriculum 1998
• is user friendly and requires short preparation time

Trousse de l'enseignant(e) [PDF, 376kb]

 

Booze Buzz Peer Education Project (2006)
A resource manual for recruiting young volunteers

The purpose of this manual is to provide an overview on how to safely recruit and effectively utilize young volunteers.

Booze Buzz Briefing Note [PDF, 27kb]

Section 1: Booze, Teens and Fruit Platters
A Summary of the Obstacles and Accomplishments of the Booze Buzz Peer Education Project

Section 1 [PDF, 530kb]:

• includes current research on alcohol advertising and youth consumption
• describes the Booze Buzz Peer Education Project
• explores the necessary steps a youth-volunteer program should encompass
• provides sample templates for other youth-volunteer programs

Section 2: VolunTEENs
A Research-Based Process on Recruiting and Working with Young Volunteers

Section 2 [PDF, 2.3MB]:

• explains why young people volunteer and how to prepare an effective case for utilizing youth as volunteers
• discusses the importance of creating and adhering to a volunteer policy and how to effectively manage volunteers
• describes the recruitment, selection, training, and support of volunteers
• explains how to show appreciation for youth volunteers, along with ideas for succession planning and evaluation
• provides resources intended for further reading and research

Print copies of these educational materials can be purchased for a minimal fee using our Order Form.

 

For additional information, please feel free to contact us.